Marketing Specialist

Job Description:

We are seeking a strategic and results driven business to business (B2B) Marketing Specialist to join our team and lead the marketing efforts in the energy industry. The ideal candidate will have a proven record of creating and executing effective marketing campaigns, driving new product development (NPD), and leveraging digital marketing channels, with a focus on trade show management.

Job Duties / Responsibilities:

  • Work with stakeholders to develop and execute comprehensive marketing strategies and campaigns.
  • Design and create compelling marketing materials including presentations, brochures, flyers, tradeshow graphics, and other collateral.
  • Manage tradeshow and event marketing, digital advertising, website content, and social media marketing.
  • Ensure consistent branding and design across all marketing efforts in accordance with company guidelines.
  • Conduct data analysis and measure the ROI of marketing efforts.
  • Communicate marketing plans, campaign results, and recommendations to senior management.
  • Update and maintain the company website and social media accounts with fresh and engaging content.
  • Manage multiple projects and meet tight deadlines while maintaining attention to detail.
  • Some travel may be required.

Skills / Knowledge:

  • Strong design skills using Adobe Creative Suite (InDesign, Photoshop, and Illustrator with familiarity of Premiere Pro)
  • Proficiency in Microsoft Suite, including Microsoft Dynamics CRM/Sales Hub, and Google Analytics.
  • Expertise in social media marketing and experience with HTML/CSS.
  • Excellent communication and interpersonal skills.
  • Strong business writing skills and a working knowledge of APA-style English, spelling, grammar, and proofreading.
  • Photography and Videography experience.
  • Ability to work independently and as a team player.
  • Familiarity with the oil and gas industry is a plus.


  • Bachelor’s degree or equivalent in marketing or related field


  • 4+ years of experience in marketing/advertising, with a focus on B2B marketing and trade show management.
  • We are looking for a positive and engaged individual who is a cultural fit for our company.

If you have a passion for marketing and a drive to succeed, we encourage you to apply!

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