We are seeking a strategic and results driven business to business (B2B) Marketing Specialist to join our team and lead the marketing efforts in the energy industry. The ideal candidate will have a proven record of creating and executing effective marketing campaigns, driving new product development (NPD), and leveraging digital marketing channels, with a focus on trade show management.
Job Duties / Responsibilities:
- Work with stakeholders to develop and execute comprehensive marketing strategies and campaigns.
- Design and create compelling marketing materials including presentations, brochures, flyers, tradeshow graphics, and other collateral.
- Manage tradeshow and event marketing, digital advertising, website content, and social media marketing.
- Ensure consistent branding and design across all marketing efforts in accordance with company guidelines.
- Conduct data analysis and measure the ROI of marketing efforts.
- Communicate marketing plans, campaign results, and recommendations to senior management.
- Update and maintain the company website and social media accounts with fresh and engaging content.
- Manage multiple projects and meet tight deadlines while maintaining attention to detail.
- Some travel may be required.
Skills / Knowledge:
- Strong design skills using Adobe Creative Suite (InDesign, Photoshop, and Illustrator with familiarity of Premiere Pro)
- Proficiency in Microsoft Suite, including Microsoft Dynamics CRM/Sales Hub, and Google Analytics.
- Expertise in social media marketing and experience with HTML/CSS.
- Excellent communication and interpersonal skills.
- Strong business writing skills and a working knowledge of APA-style English, spelling, grammar, and proofreading.
- Photography and Videography experience.
- Ability to work independently and as a team player.
- Familiarity with the oil and gas industry is a plus.
- Bachelor’s degree or equivalent in marketing or related field
- 4+ years of experience in marketing/advertising, with a focus on B2B marketing and trade show management.
- We are looking for a positive and engaged individual who is a cultural fit for our company.
If you have a passion for marketing and a drive to succeed, we encourage you to apply!