Job Description:

We are seeking a strategic and results driven business to business (B2B) Marketing Specialist to join our team and lead the marketing efforts in the energy industry. The ideal candidate will have a proven record of creating and executing effective marketing campaigns, driving new product development (NPD), and leveraging digital marketing channels, with a focus on trade show management.

Job Duties / Responsibilities:

• Work with stakeholders to develop and execute comprehensive marketing strategies and campaigns.
• Design and create compelling marketing materials including presentations, brochures, flyers, tradeshow graphics, and other collateral.
• Manage tradeshow and event marketing, digital advertising, website content, and social media marketing.
• Ensure consistent branding and design across all marketing efforts in accordance with company guidelines.
• Conduct data analysis and measure the ROI of marketing efforts.
• Communicate marketing plans, campaign results, and recommendations to senior management.
• Update and maintain the company website and social media accounts with fresh and engaging content.
• Manage multiple projects and meet tight deadlines while maintaining attention to detail.
• Some travel may be required.

Skills / Knowledge:

• Strong design skills using Adobe Creative Suite (InDesign, Photoshop, and Illustrator with familiarity of Premiere Pro)
• Proficiency in Microsoft Suite, including Microsoft Dynamics CRM/Sales Hub, and Google Analytics.
• Expertise in social media marketing and experience with HTML/CSS.
• Excellent communication and interpersonal skills.
• Strong business writing skills and a working knowledge of APA-style English, spelling, grammar, and proofreading.
• Photography and Videography experience.
• Ability to work independently and as a team player.
• Familiarity with the oil and gas industry is a plus.

Education

• Bachelor’s degree or equivalent in marketing or related field

Experience

• 4+ years of experience in marketing/advertising, with a focus on B2B marketing and trade show management.
• We are looking for a positive and engaged individual who is a cultural fit for our company.

If you have a passion for marketing and a drive to succeed, we encourage you to apply!